The Audience as a Moving Target: How Mobile is Changing Search Marketing
In the beginning there was search and it was good. We sat at our desks and typed things into our large stationary computers attached by some kind of cord to the Internet. We would linger, we would have...
View ArticleAre Tablets the Rosetta Stone for Future Screen Media Success?
Tablet use is on the rise, the rapid rise. The latest PEW Internet study revealed iPads, other tablet computers and ebook readers were a very popular Christmas gift over the recent holiday season. The...
View ArticleHow Geo-Blocking Could Kill Indie Film & TV
“We’re sorry but this content is not available in your location.” We’ve all experienced this roadblock. It’s frustrating and annoying and, I would suggest, fatal for niche television and film projects....
View ArticleGetting Found: 5 Paths to Online Content Discovery
We are drowning in a deluge of content. It’s a problem for consumers, especially if you are looking for something new to read, watch, or play. It’s also a problem for content creators. With so much...
View Article[CASE STUDY] Digital Marketing for Indie Film: Karen Lam & Stained
Karen Lam is a well-respected filmmaker in the horror genre. Her shorts include “The Cabinet” (2006), “Doll Parts” (2011) and “The Stolen” (2012). Her first feature was “Stained”(2010) and she is...
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